Speaking Singlish
AS COMPANIES TRY HARDER AND HARDER, AND OFTEN FAIL, TO CONNECT WITH MILLENNIALS, MOST ARE SHOOTING THEMSELVES IN THE FOOT BY IGNORING WHAT IS THE LARGEST AND FASTEST GROWING DEMOGRAPHIC IN THE U.S. AND AROUND THE WORLD: SINGLES. NOT ONLY ARE COMPANIES OVERLOOKING SINGLES; MANY ARE ACTUALLY GOING OUT OF THEIR WAY TO CREATE AND EXPLOIT FALSE FEAR AND SHAME ABOUT BEING UNCOUPLED OR UNMARRIED.
WE HELP COMPANIES TAP INTO THIS OVERLOOKED SEGMENT THAT INCLUDES SPANS ACROSS MULTIPLE GENERATIONS AND REPRESENTS MILLIONS OF POTENTIAL CUSTOMERS, INFLUENCERS, AND WORKERS.
MILLENNIAL MARKETING
Millennials are poised to surpass Baby Boomers as the largest generation. As of July 2016, there were 71 million Americans aged 20 to 35, the age group defining the Millennial generation. That population was just shy of the 74 million Baby Boomers (age 52 to 70 in 2016) in the population. Millennials are expected to outnumber Boomers by 2019.
There is no single approach, message, or brand strategy that will have Millennials flocking to your company and its products. The biggest mistake companies can make is treating this diverse group like a single mind-melded entity. If there is any commonality they share, it is a low-key disdain for being grouped together with all of their fellow Millennials.
In order to succeed with Millennials, companies must build a solid brand starting at the core. We help companies build their brands from the inside, out.