As companies try harder and harder, and often fail, to connect with Millennials, most are shooting themselves in the foot by ignoring what is the largest and fastest growing demographic in the U.S. and around the world: singles. Not only are companies overlooking singles; many are actually going out of their way to create and exploit false fear and shame about being uncoupled or unmarried.
We help companies tap into this overlooked segment that includes spans across multiple generations and represents millions of potential customers, influencers, and workers.
AS COMPANIES CONTINUOUSLY TRY, OFTEN FAILING, TO CONNECT WITH MILLENNIALS, MOST ARE SHOOTING THEMSELVES IN THE FOOT BY IGNORING THE LARGEST AND FASTEST GROWING DEMOGRAPHIC IN THE U.S. AND AROUND THE WORLD—SINGLES. NOT ONLY ARE COMPANIES OVERLOOKING THIS INDEPENDENT LIFESTYLE DEMOGRAPHIC, MANY ARE ACTUALLY GOING OUT OF THEIR WAY TO CREATE AND EXPLOIT FALSE FEAR AND SHAME ABOUT BEING UNCOUPLED OR UNMARRIED.
WE HELP COMPANIES TAP INTO THIS OVERLOOKED SEGMENT THAT SPANS ACROSS MULTIPLE GENERATIONS AND REPRESENTS MILLIONS OF POTENTIAL CUSTOMERS, INFLUENCERS, AND EMPLOYEES.