What is social capital?
IN A NUTSHELL, SOCIAL CAPITAL IS THE IDEA THAT THE MORE VALUE AND CONTRIBUTION INDIVIDUALS AND ORGANIZATIONS BRING TO SOCIETY, THE MORE THEY WILL BE REWARDED IN THEIR SOCIAL STATUS, AS WELL AS THEIR FINANCIAL STATUS. THIS CONCEPT IS CRITICAL FOR COMPANIES TRYING TO CONNECT WITH MILLENNIALS, WHETHER IT IS TO SELL PRODUCTS AND SERVICES TO THEM, OR ATTRACT AND RETAIN THEM AS EMPLOYEES. RECENT RESEARCH FROM THE UNIVERSITY OF SOUTHERN CALIFORNIA FOUND THAT 87% OF MILLENNIALS MAKE PURCHASES THAT HAVE AN ENVIRONMENTAL OR SOCIAL BENEFIT. SOCIAL CAPITAL APPLIES TO YOUR WORKFORCE AS WELL AS YOUR CUSTOMERS. A GALLUP STUDY FOUND THAT 71% OF MILLENNIALS WHO KNOW WHAT THEIR ORGANIZATION STANDS FOR SAID THEY PLAN TO STAY WITH THE EMPLOYER FOR AT LEAST ONE YEAR.
Don’t fall prey to the Bag of Flour Syndrome and become just another nameless, faceless commodity on the shelf. Break through all the clutter and white noise to become THE idea leader in your niche and industry. Let us help you become the 10 at the bar, with everyone lining up
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In this age, it is vital to embrace social responsibility. The integration of for-profit corporations with non-profit organizations is the bedrock of cause marketing. The more value and selfless contribution you bring to the world the more the world pays you back. Leave the greedy, crass, money-chasing to Scrooge.