Dream Weaver Dive & Travel
Dream Weaver Dive and Travel is an established travel agency based out of Boulder Colorado. Their specialty is procuring guided, scuba-centric trips with pre-selected groups across the world however they pride themselves on being a one-stop-shop for all things travel and adventure. Aside from their group trips, Dream Weaver also helps their travellers plan custom trips from a vast selection of destinations which can include everything from lodging to diving and even live-aboard excursions.
The primary need was to design and develop an intuitive website with a modern aesthetic. We wanted the user interface to be clean and enjoyable to navigate while eliciting a lively, vibrant feel… if the user wanted to start packing in the midst of viewing it, mission accomplished. From a functionality standpoint the new site needed to highlight Dream Weaver’s featured trips, partnership programs, and enable a streamlined booking and inquiry process for both the user and the Dream Weaver team. To achieve this several automated systems were implemented to expedite communication and omit the need for “clunky” booking plug-ins.
Analytical user experience design played an integral part in creating an engaging and efficient end product. Showcased below is an overview of how the booking funnel is organized from narrowing down a destination to choosing from vendors and the items they offer under each of the three categories; Lodging, Dive & Tours, and Liveaboards.
Decrease in Bounce Rate
Increase in Traffic