Employment Branding

Developing Human Capital & Sticky Company Cultures

Can’t find great talent or even enough talent? Finding it challenging to compete against other competitors’ salaries and benefits? While these are not to be undervalued, employment branding can differentiate your brand in a competitive and/or saturated marketplace. Whether you are looking to hire a C-Suite executive, or keep up with the demand on the production floor, making it a priority to build out an employee experience (as you do for your customers) can be extremely valuable and save organizations millions of dollars in recruiting & training.

Consumers are ‘always right’ however employees should always come first. We believe that when we look at the underlying values and principles of an organization and shape a narrative–a culture around these–and embed them throughout every facet of the organization, the difference is palpable. That feeling you get when you walk into a business–you can just tell everyone is on fire, they actually enjoy being there. Maybe some are even staying late to finish up a job they are simply being proactive about because they >want to. ‘Possible?’ you ask. Yes. entirely.

From the inside out, we help organizations attract, retain and build human capital within that propels businesses forward allowing them to disrupt within their industry. Creating results that our clients never thought possible with their existing team, our agency extracts purpose, energy and loyalty out of the current and new employees. This makes it easier than ever to scale and find exceptional talent that goes above and beyond what you thought was possible. We call this Social Capital, too.

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AREAS OF SPECIALTY

Candidate-to-Employee Experience

The employee experience doesn’t actually start when they come in for their first day at the office. From the job listing and website experience thru the onboarding and promotional process,it all matters. Developing the appropriate, compelling messaging & positioning to attract A-Level industry talent and the associated collateral, videos, and practices to do so is where we love bringing your company’s story to life.

Top-Talent Targeting & Hiring (Director to C-Suite)

In today’s market, top-talent is essential to leading a team that drives business results. Ensuring your brand has a culture and value-added positioning (outside of just salary and benefits) is key to cultivating a culture where employees give their discretionary energy to the business. From custom candidate experience paths to intensive recruitment methods and talent assessments, we assist you in getting the best of the best in your industry.

Career Marketing (Entry Level to Internal Promotions)

Employees searching for your company want to know–just like consumers do–what all the subtleties are. The candidate experience from the Career’s page to what upward mobility looks like, tailored rewards & compensation programs to micro-learning & peer recognition to elevate their employee value, we drive the strategy and connect you with the right partners to walk thetalk.

Hyper-Attractive Culture Creation

A company culture lives and breathes even outside of your typical 9-5 hours. First understanding, then integrating your mission, vision and values throughout the company and processes is where the heartbeat of the organization is passed from employee to employee. Companies lean on us to create a unique cultural core with meaningful associated activities, and capture and share these internally and externally so that people can see how you are truly different.

Retention & Engagement Strategies

It costs two-and-a-half times an employee’s salary to replace them when considering all of the associated hard costs, let alone loss in productivity and morale. Developing leaders, and keeping all of the intellectual property in your organization, is certainly an investment–one worth pursuing. From leadership training to unique rewards and promotion strategies, we assist in increasing employees’ value and decreasing their cost to the organization.

Culture Building & Integration Strategies

We know that even the most beautiful website, videos and brochures won’t keep an exceptional employee at a company that doesn’t ‘walk the talk’ for more than a year. We integrate the strategy through partnerships and real-world implementation of training through progressive tools like Augmented Reality (AR) for deeper learning & efficient skill or process recall.

Internal & Corporate Communications

Looking to have the corporate event or announcement collateral in the elevator or coffee break lounge to pop and actually be effective? Companies lean on us to develop their messaging & positioning for their content and distribution via email, text, video or Augmented Reality. This could be from new corporate policies to off-sites, retreats or corporate parties.

Mentorship Training & Leadership Development

Today’s leaders are recognizing and investing in their talent pool to develop rising managers, directors and future leaders. Prospective candidates want to know about an organization’s mentoring and advisory services, as well as their program development & management. We not only share that story, but connect those resources to businesses.

Merger & Acquisition Cultural Integration

Employees love change…. Nope. They will always be curious, and even anxious, about where their job will be through an M&A. Through employment branding we devise a new rally cry that unites both organizations’ employees for a more seamless integration. From the prep and messaging to other key leaders to the workforce at large through the integration, private equity firms leverage our experience in human and social capital for optimally successful deals.

Resources