FRACTIONAL CMO MARKETING
STRATEGIC CONSULTING AND AN AGENCY TO IMPLEMENT
Don’t have a Marketing Director, internal team or an Agency to guide the direction of your brand? Simply designing a logo or website, crafting an article or press release, even publishing an ad is one thing. The difference is, those that do these things with strategy and intent will achieve the results.
An external source that is able to objectively look at your brand, know your industry, make strategic recommendations and back them up with hard data and facts can be critical to separate your brand from the crowd. We act as that part-time Chief Marketing Officer that oversees your brand’s direction, strategy and vision, while providing a full agency and team to implement and bring campaigns to life.
From sitting in on boardroom meetings and consulting on why we are taking a strategic direction, where paid efforts are providing an ROI or other opportunities in the market in which to capitalize, we act as an extension of your brand to drive its success today and forward.
AREAS OF FOCUS
Marketing Strategy & Direction
Advising on the strategy that will drive awareness, conversion and results, we evaluate the market, industry, consumers and let the data shape the story. Combined with the brand’s values, why, and vision we help make it digestible and compelling for today’s consumers, positioning your brand as an innovative disruptor in the industry.
Brand Positioning & Engagement Strategies
We know that Millennials (and others) are shopping and aligning with brands that have values, philanthropic arms, and put people and community as a cornerstone. We devise the appropriate strategy, positioning, and campaigns to drive hyper-loyal consumers and brand advocates that will tell your story for you.
SEO, Content Creation & Distribution
Content isn’t dead, neither is Google. User behaviours have evolved with smartphones and social media, but our access to, and hunger for information is more prevalent than ever. We create campaigns and content to intersect your prospects when they are actively searching for you, and drive them through the customer journey to ultimately become a paying customer–one who keeps coming back.
Design & Collateral Creation
While a picture can be worth 1,000 words, proper design with purpose can change people’s attitudes, perceptions and behaviors. Driven by disruption, our design team looks to not only capture your attention to tell a story, but provokes action, while meaningfully differentiating your brand from the rest.
Employment Branding & Company Culture
Growing personnel quickly, relocating headquarters, undergoing a merger or acquisition? All of these require a rally cry and clear direction for your team to unite and maintain your desired company culture. We build the key blocks to attract and retain talent, and then have the partners to help sustain and implement organizational culture to scale.
Reporting, Analytics & Data For Campaign Optimization
We know how ambiguous marketing can be, but we also know where the true ROI comes from. Integrating with your company’s metrics and data, we constantly strive to optimize campaigns, customer and employee experience around tangible metrics that highlight our efforts and drive our strategy.