A Hostic Campaign to Real, Indisputable Results
Peak performance is best achieved when training members to integrate all of the moving components into their routine. They can’t solely focus on biceps and expect to have the physique of a Greek god. Eating healthy, working out, sleeping well, balanced supplements, yoga and meditation are going to be the winning formula. Additionally, we know that each and every person’s ecosystem is different. Thus their workout, diet and nutrition, and sleep patterns will differ depending on what their health and fitness goals are. Creating a marketing blueprint for your business’s health and longevity is no different. Iit takes a 360 approach to build a big (in revenue or size) brand.
For many business owners, the balancing act of taking care of customers and backend work, with the growth and marketing of the business to drive local membership, is a constant struggle. Just like any workout or program, there is a method for how to grow your gym or sell more of your nutritional products. Consumers in this space want results, period. The customer experience is greatly impacted by where they align with branding and positioning. For instance, women don’t generally align with the bodybuilding culture. And those that want to ‘bulk up’ don’t necessarily buy into ‘soft’ branding.
Business-owner to business-owner, the secret to scaling your gym membership or distribution of products lies within the sweet spot of branding, positioning, and reputation. We look at this intersection from a branding angle as well as from a marketing angle. Where are customers now, and what is the touchpoint or avenue that you can intersect them with? Is it social media, Google, local signage or community events that convert? Often, it’s all of these and the collective between them. Owners ask, ‘How can you tell?’ That is where the team at SoCap guides you through a customized marketing program to achieve your optimal results.
Increase Local Membership & Retention by Building Community
National Feel, Local Deal – Whether a local neighborhood family gym or a growing national franchise, customers want to have the confidence and trust that your business will be around for awhile. Creating professional collateral, sales material, programs and community events fosters credibility and an experience that feels personalized.
A Healthy, Growing Community – Every brand experiences some sort of churn from their clients. In the health and wellness space, giving your client base a platform to have a voice and invite others into it is important, and this mutual accountability is what retains clients. Create content, events, and conversations around what your clients are going through to make them feel heard and you may even discover another outlet or revenue source.
Leveraging Your Reputation & Members to Drive Growth
Let’s call out the elephant in the room. Yes, word of mouth is still one of the most powerful marketing tools out there. So business owners ask, ‘Why should I do anything else?’ Because it is not the only avenue and should be strategically positioned among all other marketing outlets in order to be optimally effective.
We get it. Enticing your clients to proactively share their experience is not always an easy thing to do. There are several tactics and tools, both online and off, which we use to encourage clients to share their experiences and boost your social reputation. When done successfully, brands attain the ‘Amazon effect’ — customers have heard of you or see the reputation you have from others. And because other clients like and trust, so should they. This is the premise of social capital.
The higher your company’s social capital is, the more you’re able to charge for things such as membership, products or services. As you build your worth and value for your customers, this can be translated to your ask from them on the financial side of things, and justly so. What would you really like to charge?