MARKETING STRATEGY TO ATTRACT THE DIGITAL NOMAD
The global landscape for travelers has evolved and with that, hoteliers are having to adjust their operations and marketing to reflect customer’s needs. Enabling guests to not just relax and play at their destination, but to also work and seamlessly integrate these is the new guest expectation. With this, the changes in marketing to fulfilling this experience for the extended stay guests, differ from that of a leisure traveler significantly.
The remote worker needs an array of amenities and experiences that are not typically established on property and often require some slight modifications. These investments to your marketing strategy, nationally or for a hotel, and operations pay dividends long-term as the benefits of having digital nomads are compounding. When fully taken care of, safe and surrounded in a culture of collaboration and support these travelers bring new ideas, contributions, business as well as many other friends, family and colleagues for short-term stays.
Experts in marketing to the remote worker, SoCap is working globally to elevate how governments, hotels and the community of digital nomads collaborate to share in these resources and experiences. Setting the standards of the customer experience online and off, we are passionate about supporting intentional communities of global travellers to experiences, hotels and destinations that enable them to live a balanced work, play, lifestyle.
We Work With
Increase Adoption of Extended Visa Programs
Target Global Audience – Your country attracts a certain type of demographic and particularly psychographic who wants to experience the attractions and get immersed in the culture. Speaking their language coupled with bringing visibility to what this hybrid life looks like to effectively work and enjoy your destination, is key to attracting remote workers to your country.
Boost Extended Stay & Leisure Travellers – By curating an intentional experience that educates and empowers prospective guests to feel safe and comfortable, countries see guests staying for longer periods of time and spend more. Mirroring the guest experience travelers get through hotels, we bridge the gap in how governments enable travelers to take advantage of their extended-Visa programs.
Global Community, Local Expertise – Working across multiple regions, we assist countries in curbing the learning curve on how to effectively market to and engage remote workers. This can save their tourism boards years and millions of dollars by harnessing the experience and expertise of what has worked for others and adopting the best practices themselves.
Regional Promotion for Remote Working & Living
Activity-based Audience Marketing – Travellers are yearning for experiences and going to destinations that are able to fulfill their curiosities and sense of adventure. Showing how digital nomads can enjoy the local attractions, culture and still effectively get their work done is how regions have and will continue to garner more travelers and tourists alike.
Gain a Global Reputation – Before this new perception of remote working existed, regions like Napa Valley, Tulum and Ibiza gained a reputation that preceded itself. By serving an audience that loves the activities of the area and owning that niche, they established themselves as the go-to spot for their respective destinations, attractions and culture.
Drive Local Engagement & Revenues – While additional tax revenue is a byproduct of travelers, the more engagement of the “right traveler” to your area, the more these guests stay, spend and get involved, even invested into the community. Investing in regional tourism has residual effects that permeate into the community and create a better living environment for travelers and locals alike.
Attract the Digital Nomad & Engage the Remote Worker
Boost Occupancy, Customer TrevPAR & LTV – In retrofitting a hotel to tailor to the remote worker for extended stays at first appears to be a hit to ADR. In fact, we see fewer operational expenses and more upsells that drive total revenue per guest. Properly satisfied, guests spend more overtime on food and beverage, spa and wellness packages, and activities curated to stimulate community amongst travelers.
Stabilized & Committed Revenue – Similar to MICE commitments, remote workers can be a significant stabilizer to your revenue. With some 15 to 30% of rooms available for these guests, hoteliers can change their marketing strategy to save money while driving ROAS.
Additional Leisure Travellers – This community of digital nomads is your best, new extended sales force. Posting on social media about the destination and their experience naturally draws the attention and enthusiasm of their network of friends, colleagues and family. Fortunately, these visiting travelers typically have a longer length of stay and spend more themselves.
Uniting Resources & Community for Remote Living
Global Network, Local Knowledge – One of the biggest obstacles for prospective travelers is access to accurate, centralized local information about a destination. Leveraging government resources with a community of global travelers, we aim to provide travelers with the best and most relevant resources about a location as well as tools and tips on how to effectively work remotely.
Fostering Communities of Collaboration – From first-hand experience, we know the digital nomad lifestyle can get lonely very quickly even in some of the most beautiful locations in the world. Connecting like-minded travelers with a community locally or globally that can collaborate, meet and share experiences, assists in uniting global strangers to be life-long friends.
Empowering Nomads to Unplug & Play – The flexibility of immersion into a culture and a country’s beauty is the allure for today’s digital nomads. Unplugging from work to take advantage of the area is facilitated through events, resources for local activities, music and even philanthropic efforts that immerse nomads into the local culture.
Transparency Drives Tourism
With a globally connected infrastructure, people are eager to travel and experience full immersion. However, the bottleneck is creating a sense of safety, security and empowerment for them to take this leap. Showing, not telling, these travelers what this lifestyle is like, while providing the resources and guides on exactly how to achieve this lifestyle is the bridge to drive more travelers. By strategically creating videos, guides and checklists for governments, hotels and travelers, SoCap assists in making remote working life more accessible and achievable for
today’s global citizens.
Always Accessible Video Guides
Checklists & other digital Resources