In today’s marketplace of booming industries promoting their products or services through multiple media outlets, it has become vital to find a way to stand out among the masses. However, the old school advertising methods are not the way to differentiate yourself. Creating ads centered around unrealistic ideas of body image, beauty, or status in order to sell products doesn’t work anymore. People are now immune to bullshit marketing efforts used to instill unreal societal expectations. So, it’s time for companies to make a change.
In the age of Google and Yelp, where brands are constantly rated and reviewed, people crave not only quality services and products, but also companies that align with their values. In other words, companies that spread an authentic message and contribute to society are rewarded socially and financially. We call this social capital. At SoCap Advertising, we help our clients scale their growth potential by increasing their social value and capital. We are able to do this by humanizing data, uncapping possibilities, and engaging deeper with larger audiences. Creating a sense of community and loyalty around your brand is made possible with less effort through our marketing services and expertly produced Facebook Live shows. We help clients produce and stream top-notch material that stimulates engagement and grows their audience. SoCap knows how to create and expand a brand that resonates with people in a more efficient and economical manner.
Our special sauce is our ability to speak and teach what we call Singlish. This language is catered to the psychology of single individuals who have either never been married or are divorced. Singles have become the largest and fastest growing demographic around the world, and for many it is a lifestyle and a choice. Companies spend so much time and effort attempting to connect with millennials, however, while this is important, the generational label doesn’t hold any emotion. Whereas, there is a culture and psychology around being single. In fact, 60 percent of millennials are single. With SoCap’s help, companies can tap into this demographic by speaking the language of singles. This will effectively increase engagement and retention, creativity, and productivity internally and externally within a company. Singles surpass married couples in purchasing power and are vital employees to any company. SoCap not only teaches companies how to cater their message and brand to the single community, but also how to create a unique company culture that motivates and retains their single employees. Our work mainly helps lifestyle brands and individual coaches, authors, and speakers connect and engage with singles, a skill that has become necessary for a business’ survival.
While connecting businesses with the single community is one of our main goals, another core value of SoCap’s is creating events that provoke meaningful connections between professionals. Our SoCap Connect service does just that. Designed to foster the growth of coaches, authors, and speakers, these collaborative events create environments that stimulate conversations and allow professionals to connect on a more vulnerable and organic level. In other words, it’s not a stuffy networking event or awkward conversation between professionals over the water cooler.
SoCap provides the liquid courage for your business or brand to be bold and make an influence, without the high costs of outsourcing recruiting companies or tackling the impossible hours of growing a business independently. Doing it all alone is impossible. To scale, you really need a team, said every millionaire ever. With our staged progression of business development, the leaders behind SoCap are passionate about creating sustainable growth and increasing the social value of individuals and corporations, alike. Explore all the possibilities with SoCap Advertising. What are you waiting for?
SoCap Agency has a little more flavor than most. Our overview PDF has information about the variety of services and offerings that the advertising branch has to support organizations in their external marketing, employment branding, and elevation of their social capital.