How a United Rally Cry & Effort Can Provide a Better ROI for Resorts & Boutiques
With the reopening of the tourism and hospitality industry, hotels worldwide are struggling to regain their footing, and the competition for bookings is high. Formerly, hotels were supporting and relying on the Destination Marketing Organizations to assist in marketing, but as a result of COVID 19’s effect on the industry, those budgets and resources have since been slashed. It’s imperative now to reinvent the ways in which hotels are using their marketing budget to drive exposure, awareness, and bookings, all while making their dollar go as far as possible.
United Rally Cry – Connect and collaborate with other businesses within your community, and pool your efforts in marketing your destination. Be sure to niche down on the identity and experience of your destination. Then, within your network, identify a strong, credible voice to share your story, sentiments, and the allure of your location.
ROI goes Farther Together – Once you’ve honed in on your destination’s niche, and you have an authoritative messenger, establish your target audience and market your destination appropriately. Know that by marketing the appeal of your location, your hotel will indirectly benefit.
Leverage and Tapout Social – Rather than trying to get new clients, redirect your focus, and tap into the networks you’ve already cultivated. Social media channels will be your friend while you look to retarget your already established audience. Leverage all you have to offer (think: restaurants, activities, and experiences, etc.), and partner with local businesses to provide discounts to your clients – an action that will ultimately benefit both parties.
Harness a Platform – like ITRN – Knowing that the old way of competing has come to an end, it’s time to adopt a rising tide philosophy and a collaborative mindset. The growth will come when it’s harnessed collectively, and in a way that builds each of your businesses up. Tap into communities that can support you, like the International Tourism Resource Network, which was created in response to COVID, to assist hotels in getting back on their feet through events and resources. Understand that part of this is changing guest’s perception, which must be done as a community. SoCap is here to help you get there.
We’d love to provide you with more actionable steps. Contact us for more actionable steps to leveraging your location and taking a collaborative approach to stand out amongst competition. As mentioned above, the ITRN is another great resource for hotels as they strive to get back on their feet. For more information, contact us today.