Personalizing your Lifestyle Brand to Customers
Extreme sports are no longer just for the trendy snowboarders, crazy climbers or wild kitesurfers. Customers identify themselves with their hobbies and develop communities around the sports they practice and love. As a result, there is a desire for personalized experiences, products and marketing that they resonate with. Developing an archetype for the lifestyle they want to emulate and aspire to achieve, casually or semi-professionally, is important for brands to thrive today.
Like other industries, the outdoor and sports retail environment has to create multiple personas and target segments to craft personalized photography, videography and content. Gone are the days when one size fits all.
Fortunately, customers are receptive to new trends, technologies and messages. They also have the disposable income and desire to fulfill this lifestyle and share it on social media with their friends and network to further exemplify this. Should make brands’ exposure greater, right?
The brands that are most successful at infiltrating the market, and garnering the most market penetration, are harnessing all of today’s tools online to shape this lifestyle and community for their loyal customers. By developing brand guidelines, creating rich content, and utilizing influencers, they inspire customers to make the most of their adventures. At SoCap, we understand how content and positioning drives behavior. Paired with referral strategies and loyalty tactics, we can accelerate customer adoption and customer-driven content marketing on your behalf.
Explore Wild Content-Driven Success
Bring the Product to Life(Style) – Show (don’t tell) customers how the brand, and its products enhance their life and performance in their extreme sport. Show them a first-person view of the experience rather than having them feel like spectators. Also, reward consumer engagement and user-generated content.
Advocates Over Athletes – In regards to marketing, consumers today are craving authentic and relatable brand models and messages. From ‘power moms’ to couples and their dogs playing in the great outdoors, we aim to create inspirational content that customers can associate with and relate to. This concept, in the hands of iPhone users, gives loyal advocates the ability to create incredible user-generated content for you.
5 Stars Speak A Thousand Words – We must know, like, and trust you before we do business, right? That’s not necessarily the case with Amazon, Lyft, and others that are leveraging human and social capital at the fingertips of all of us. When consumers have the ability to quickly gain validation and trust through your social reputation, their research and sales cycles drastically shortened. Now that’s worth more than one thousand words. What’s it worth to you?
Augmented Reality (AR) to Sell thru Experiential Marketing
Progressive brands are harnessing the power of Augmented Reality to create more immersive experiences for their customers in their stores, homes or wherever they have smartphone access. With the power to navigate the brand, its products, and other media through AR, customers have the ultimate freedom to choose when and how they engage with a brand. From changing the colors of their shoes’ soles, to virtually putting furniture in their home to see how it would complement the space, we are leading how content drives customer experiences through AR. Our strategic partnership with Jujo Tech allows access to ePub3 documents that can further enhance your customers’ experience, by giving them access to engage and interact with brand documents. The ability for them to provide input and feedback helps immerse them into the brand and content creation process. The brand is then able to review and approve any of those inputs and share them with community at large. We are just now exercising and defining how customers are going to use, leverage, and contribute to brands through the use of augmented reality. What do you see as a possibility?