With the plan of launching an integrated permitting and design firm catered toward
franchisees, Site-Genius came to us to provide guidance on how to develop the current brand into their vision. Taking their updated brand guidelines and personality, we were tasked to give a facelift to the site that made it more intuitive for both new franchisees, national franchises as well as contractors to navigate. Being able to bridge those well versed with the industry to those looking for a new solution was an interesting challenge that excited and challenged us.
The results have been very promising with great reception from the existing clients and a boost in their SEO traffic and inquiries. Scaling with contractors and rolling out a training
The most significant asset needed for Site Genius was a robust website. Our job was
essentially to take the structure of the existing site and elevate the user interface design to be more refined and engaging visually. Our design team drew inspiration from modern as well as ancient building elements tying into what would be the new ‘umbrella’ company “IMHOTEP” (a famous Egyptian architect). Integrating these visuals into unique ways to
illustrate the processes involved with the industry was also a very large component
Content marketing to new franchisee owners that is not redundant and provides value across the board has been the key in developing content for Site-Genius. Part of the facelift was to provide the proper site nomenclature and architecture within an existing Wix
Platform that the owners could still be able to edit themselves. Making the site elements more dynamic and more intuitive to navigate has drastically increased the time on the
site and increased their overall traffic.
Decrease in bounce rate
Increase In Traffic
Average time on site